1. Ignoring the 4th wall – characters directly address the audience breaking one of the basic codes of realism.
2. Self-referentiality – referring directly to some of the processes of constructing the film- E.g. the scene where Coogan discusses a scene that won’t make the final cut of the film but will be on the dvd!
3. Intertextual references (eg, the title which is the title of a Happy Mondays song).
4. Intertextual casting of Steve Coogan and Peter Kay – references to their roles as newsreader in The Day Today (Coogan) and Northern Club Owner (Kay). Also key people from the time playing characters in the film.
5.Playful approach to genre – it’s basically a docudrama but is unconventional.
6.Deliberate blurring of truth, exaggeration and fiction. Both in terms of cutting between documentary/archive footage and the footage shot for the film and in terms of the events of the film – some of which are allegedly exaggerated or untrue – think about the character that says “I definitely don’t remember that happening.”
7.Unconventional, playful techniques used – UFO, bird sequence, talking to God, montage showing the audience earlier characters.
8.Some juxtaposition of high and popular culture – lots of references to Greek Myth, the bible and philosophy alongside the film’s primary concern – popular music.
9. Lots of simulacra and simulation. For example, the duo in the club at the end of the film covering Love Will Tear Us Apart by Joy Division.
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